Springsteen Goes Viral
Bruce Springsteen has made national headlines many times over the past 30 years. But he's never really been an internet sensation. His website is modest with few interactive features beyond links to order products. His official videos on youtube , especially of more recent vintage, typically generate fewer than a million views. His first twitter post was just a few months ago. That changed Wednesday morning. On Tuesday, Bruce's latest studio album, High Hopes, was officially released. That didn't make a dent. But that evening, he appeared on Late Night with Jimmy Fallon . And by Wednesday morning, seemingly the whole world knew about it. My facebook wall exploded with links. Not just from my Bruce friends, either: From my old high school friends from New Jersey. From college friends in the diaspora. From conservatives. Bruce's appearance on Late Night came as no surprise; after all in 2010 he went in the show and spoofed his own '70's look for a c...