Wednesday, November 30, 2016

Damn You, Shawn Mendes! Tuesday in Cincinnati (November 29, 2016)

Someday we'll look back at this and it will all seem funny.
Yesterday we woke up just after 4am, piled in to the car at 5:45am, and drove more than 4 hours to Cincinnati. We stopped at a shopping mall and went in to a nice book store. I had my most important business meetings of the year, but at the most crucial moment my phone was on mute -- it would be hard to participate while Bruce Springsteen was standing atop the bookstore's staircase, surveying the hundreds of people cramming every aisle of the store.
Meet me in Cincinnati! Bruce preparing to meet and greet.
I thought I had missed the book signings. Last month's event in Toronto was supposed to be the end of it, and I hadn't managed to get myself a ticket. Of course, I could rationalize it: After all, who would really want to drive 4 hours each way for a firm handshake and a snapshot? < raising my hand /> And who would really want that full day excursion for a ridiculously below-market rate for a personalized copy of the book? < raising my hand, again />

So the first thing to realize, before any existential questions, is: don't bother rationalizing this. It is what it is. And I'm thinking, yes, it was worth every minute. But I won't do it again... this month.

The book-signing event at Joseph-Beth Booksellers in Cincinnati was only arranged last week. The store opened at 8am; some confused holiday shoppers wondered why it seemed so crowded. The meeting itself, of course was very brief. I didn't time it, but my thinking is that for every hour of the day's total trip, one second was spent with Bruce.
Bruce greets fan Brian Resnik. Photo by Ron Valle
Just like Luca Brasi, I practiced my "speech": I figured I'd get about four seconds, so I shortened it to the bare essentials: It would be an introduction for my daughter, whom Bruce recognized in 2012 when she was 11: "Toronto. 'Thunder Crack.' Striped Hat. That's her!" The former girl has grown up; there's no more hat and the long black hair is short and blue. The person is the same.
Toronto! "Trhunder Crack!" Striped Hat! That's her!" August 24, 2012: Elianna singing "Thunder Crack" with Bruce.
I took this picture.
I practiced test shots on my good camera. Bad lighting; use the flash. The staff was going around reminding people to have their batteries charged and their cameras turned on. One friend came down the staircase, shaking: "We got a family picture!!!" New goal: Family picture!

At the bottom of the stairs, I asked a store employee about their events. She said, "This is pretty big!" I asked her if this was the biggest. "You mean, this year?" You mean, that's not automatic??? Okay, this year. "Shawn Mendes was bigger." I had to ask Elianna. Twice.

Attendees were divided in to about 20 groups of 50 each, based on arrival time. We were in the eighth group. From the top of the staircase, before winding around the last aisle, we could see Bruce with some fans a few spots ahead of us. At this store a backdrop had been created from enlarged copies of the book cover (a good choice) and the bookshelf behind Bruce had history books: on one side, The Fall of the Ottomans; on the other, Target Tokyo.

Elianna with Bruce in Cincinnati.
The meeting moment was as brief as advertised. I said my lines. Bruce said, "Toronto!" I could feel the thought forming... "Toronto... Toronto... what's a Toronto?" The staffer took two quick -- and very nice -- snap shots, and... too late to ask for the family picture! The next staffer already had Elianna's cell phone in position, and that was that, though not before Bruce whispered a final, "thank you." When we returned downstairs, we traded in our wristbands for signed copies of the book.

I have wondered what Bruce gets out of these sessions. The line has to move super-quickly, and an egalitarian approach pretty much requires treating everyone more or less the same. Hand shake, snap pictures, say thank you, next in line! Imagine if Bruce had done something like Comic-Con circuit, where snap shots and signatures of lesser stars routinely go for much more than $35. But here Bruce is supporting booksellers (I'm sure there were substantial sales to many of us who came for the signing and browsed while waiting), and also affording to his fans a rare -- if necessarily short -- opportunity to a fairly priced meet and greet. I'll take it!

note - this review originally appeared in
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